Qualification Level:
Course Duration:
3/4 Years
Starting Semester:

The Bachelor of Design (BDes) programme challenges conventional perceptions of product design as a solely industrial discipline, focusing instead on reimagining experiences and responding to the complexities of modern life.

Our students work beyond traditional disciplinary boundaries and engage with specialist expertise from other domains, such as science, medicine or technology, to create a vision of a better future.

You will explore complex social, ethical and environmental issues as subjects for design projects, and will learn how to apply research methods and analytical skills from the social sciences in order to ensure your designs respond to the needs of the people who will use and be affected by them.

Through a unique programme of studio-based learning and live projects, you will acquire a wide range of visualisation, communication and material-making skills that will enable you to bring together user insights, expert input and ethnographic information to drive the design and innovation process.

As part of our trans-disciplinary approach, the BDes course offers classes in another language and the opportunity of a semester-long exchange with one of our international academic partners.

The BDes pathway shares the first two years with the Master of European Design (MEDes) programme, at which point you can choose which of the two directions best suits your academic objectives.

For a unique insight into both BDes and MEDes, check out the Product Design Instagram page and final year archive below:


Our Approach

The Innovation School is a community of designers and academics who operate within a wider network to deliver Design Innovation in a real-world context. We create a platform for collaboration by organising live projects with businesses and local communities, as well as public and private sector partners. Our studio-based approach to design and research results in a vibrant creative environment that supports various forms of interaction between faculty and students.

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Graduate Destinations

Innovation School graduates go on to work in a variety of different roles for a diverse mix of employers and organisations, including the NHS, Google, Facebook, Intel and the BBC. Others continue into further study or set up their own businesses. They are particularly sought after by financial institutions, charities, healthcare providers and government, as they are well equipped to develop and implement transformative processes that can improve how these organisations operate.

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