Iain's professional design work as well as his teaching is focused on service and experience design. Projects have involved both private and public sector clients including NHS, Royal London, Barnardos, Capita, Schuh, Scottish Enterprise and Nesta. He has also presented design-led projects and related research on the wider socio-cultural impact of design at international conferences and events. Iain earned his PhD in 2010. His post at The Innovation School primarily involves the delivery of postgraduate programmes at the Glasgow campus.