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Creative Economy is a central research theme at the Innovation School. We believe that Design Innovation can support more balanced notions of economic development for creative practitioners and enterprises within the regional and cross-sector contexts we collaborate with. Our work expands on traditional notions of economic growth to include more relational forms of value creation and exchange. We aim to ensure the motivations and value of creative work can be better understood and cultivated across the creative economy and policy making. Developing design-led approaches to frame and facilitate shared innovation challenges and opportunities enables our researchers, students and partners to create sustainable and meaningful forms of development. Our work in Creative Economy spans a diverse range of regional, national and international contexts, with a focus in the areas of creative micro-enterprises, craft and heritage, creative cultures of innovation, circular economy and place-based innovation.


Our approach to the Creative Economy is based upon cultivating the social relations, collaborations and cultures of reciprocity that can form between people through creative work and enterprise.

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Our projects aim to develop diverse and shared notions of value by working with existing networks, identify existing assets and cultivate creative eco-systems towards place-based innovation as part of regional development.

A Territory Exploring Its Identity
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